Friday, June 21, 2024

Home and Away’s billion-dollar impact revealed in surprising new research


In a recent analysis, the shocking magnitude of Home and Away’s impact on Australia is exposed.

The serial has been a fixture on television for 34 years and is well-liked around the world – yet it appears that the show has also benefited the show’s home country.

According to study commissioned by the Seven Network, between 1988 and 2021, Home and Away brought in $7.5 billion to the Australian economy, or $221 million each year.

Furthermore, it has generated between 1,500 and 2,000 jobs per year since its inception, totaling 12,890 employee years of full-time equivalent direct and indirect positions.


The show has been aired in 145 countries, resulting in a 33 percent rise in desire to travel Down Under as a result of Home and Away, with particular fondness in the United Kingdom, Ireland, and New Zealand, according to the research.

The most popular destination was Ireland, with 38 percent stating their desire to visit had grown, followed by the United Kingdom with 36 percent and New Zealand with 19 percent.

“Home & Away is a giant advertisement for Australia.” “It’s also a wonderful plug for television as a marketing tool,” said James Warburton, CEO of Seven West Media (via TVTonight).

“We don’t just make Home & Away because it’s required by our local content commitments.” The impact of good Australian content extends far beyond the number of people who watch it every day.


“It adds to Australia’s social fabric.” It provides information to voters. It demands accountability from the powerful. It is a storyteller. It gives them a job. It encourages tourism in Australia.”

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